You create your ads
You create ads and
choose keywords, which
are words or phrases
related to your
business.
Get keyword ideas
Your ads appear on
Google
When people search on
Google using one of your
keywords, your ad may
appear next to the
search results. Now
you're advertising to an
audience that's already
interested in you.
You attract
customers
People can simply click
your ad to make a
purchase or learn more
about you. It's that
easy!
Here is what Google
AdWords offers you:
Targeted reach
Now you can advertise to
people searching on
Google. Even if you
already appear in
Google's search results,
AdWords can help you
target new audiences on
Google and our
advertising network.
Greater control
You can edit your ads
and adjust your budget
until you get the
results you want. You
can also display a
variety of ad formats
and even target your ads
to specific languages
and geographic
locations.
Measurable value
There's no minimum
spending requirement or
time commitment. And
with the cost-per-click
option, you're only
charged if people click
your ads. This means
every dollar of your
budget goes toward
bringing new prospects
to you.
Concerned about costs?
Don't worry—AdWords puts
you in complete control
of your spending.
Set your budget
There's no minimum
spending
requirement--the amount
you pay for AdWords is
completely up to you.
For example, you can set
a daily budget of five
dollars and choose to
pay five cents each time
your ad is clicked.
Avoid guesswork
We provide keyword
traffic and cost
estimates so you can
make informed decisions
about choosing keywords
and maximizing your
budget. (Estimate
keyword costs)
Pay only for
results
You're charged only if
someone clicks your ad,
not when your ad is
displayed.
Local and regional
targeting
Set your ads to appear
only to people searching
in a particular state,
city, or region. Now
it's easy to target
online customers within,
say, 25 miles of your
front door.
Local business ads
Get noticed on Google
Maps. People searching
for information related
to your business will
see your location,
contact information, and
an image of your
choosing highlighted on
a map of your area.
|
Define a custom
area to target
around your
business. |
Promote your
location with
local business
ads. |
